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Privacy Policy

Welcome to The White Frame’s Privacy Policy.

The White Frame, along with its subsidiaries and affiliates (collectively referred to as “The White Frame,” “we,” “our,” or “us”), specializes in providing exceptional interior design solutions and services. This Privacy Policy delineates our practices concerning the collection, storage, utilization, processing, and disclosure of personal data that you willingly share with us during your interaction with our website, accessible at www.thewhiteframe.com, or through our mobile applications and other platforms (collectively, the “Platform”). It encompasses the range of products and services offered by The White Frame, fostering an enriching user experience (collectively referred to as the “Services”).

At The White Frame, safeguarding your privacy and preserving the confidentiality of your personal data are fundamental to our operations. To facilitate access to our Services, it is imperative for us to collect and process specific data about you. This Policy elucidates the manner in which we handle and utilize your personal data.

Upon using our Services, you acknowledge that you have reviewed and agreed to be bound by this Policy, and you explicitly consent to the processes detailed within this document.

1. Background and Key Information

About Us

The White Frame is a leading interior design company committed to transforming spaces with unparalleled design expertise and innovative solutions. Our mission is to provide a seamless fusion of creativity, functionality, and aesthetics, tailoring our services to meet the unique preferences and aspirations of our clients. For any queries, concerns, or feedback regarding this Privacy Policy or our services, please don’t hesitate to reach out to our team at [email protected].

How This Policy Applies

This Privacy Policy applies to all individuals accessing or utilizing our website, mobile applications, or any other services provided by The White Frame (referred to as “Users”). Additionally, it encompasses service providers utilizing our Platform to deliver services to Users (“Service Providers”). When you engage with our Services, you consent to the collection, processing, and usage of your personal data as elucidated in this Policy.

Third-Party Links

Our website or applications may contain links to third-party websites, applications, or services. Please be aware that once you navigate to these external links, you will be subject to their respective privacy policies and practices. The White Frame holds no control over these third-party websites and disclaims responsibility for their privacy statements or data handling practices. We strongly recommend reviewing the privacy policies of these third-party entities before engaging with their services.

2. Personal Data That We Collect

(a) When you engage with The White Frame’s Services, we collect various types of personal data about you. This may include, but is not limited to:

Contact Data: Information such as your mailing address, home address, location, email addresses, and mobile numbers.

Identity and Profile Data: Details such as your name, username or similar identifiers, photographs, information about family members (their age and profession), credit information (if applicable), gender, language preferences, interests, and hobbies.

Property and Home Data: Information related to your property, including property name, type, size, preferred furniture, color schemes for your home, room details, the number of owned properties, and the ownership status (owned or rented).

Marketing and Communications Data: Your address, email address, information shared in service requests, offers, wants, feedback, comments, quizzes, images, and discussions on our blog and chat interfaces. This also encompasses your responses to surveys and polls, preferences regarding marketing communications from us and our affiliates, and your communication preferences. Additionally, chat and call records may be collected when interacting with Service Providers via our Platform.

Technical Data: This category includes your IP address, browser type, internet service provider details, operating system specifics, access times, page views, device ID, device type, frequency of visits to our website and Platform, activities on our website and mobile applications, clicks, date and time stamps, location data, and other device-related technological information utilized to access our Platform.

Transaction Data: Details regarding the Services availed, credit/debit card details for transaction tracking (handled by payment processors), and UPI IDs for payment processing purposes.

Usage Data: Information about your utilization of our Services, including activity on the Platform, booking history, user interactions (taps and clicks), areas of interest, time spent on the Platform, user journey on mobile applications, and page views.

(b) Additionally, for whatever purpose, we gather, utilize, and distribute aggregated data, such as demographic or statistical data. Although aggregated data may be derived from your personal data, it is not legally regarded as personal data since it does not expose your identity either directly or indirectly. However, we treat combined data as personal data that will be handled in compliance with this Policy if we connect or combine aggregated data with your personal data in a way that makes it possible for it to identify you directly or indirectly.

(c) What occurs if I decline to give my personal information?

In situations where we are required by law or the terms of a contract (like the Terms) to gather personal data and you don’t give it to us when asked, we might not be able to carry out the terms of the contract (like providing you with the Services). If this happens, we might have to restrict or cancel your use of the Services, but we’ll try our best to let you know at the time.


At The White Frame, we employ various methods to collect personal data from and about you, which includes but is not limited to the following:

  1. Direct Interactions: You provide us with personal data during direct interactions, such as:
  2. Creating an account or profile with us during the registration process.
  3. Utilizing our Platform or availing our Services.
  4. Participation in promotions, user polls, or online surveys.
  5. Requests for marketing communications to be sent to you.
  6. Reporting issues with the Platform or our Services, providing feedback, contacting us, or submitting testimonials.
  • Automated technologies or interactions: We automatically gather Technical Data regarding your devices, browsing activities, and patterns each time you engage with our Platform. This information is collected using various technologies, including cookies, web beacons, pixel tags, server logs, and similar tools. Additionally, if you visit other websites that use our cookies, we may also receive Technical Data related to your interactions.
  • Third parties or publicly available sources: We may obtain personal data about you from diverse third-party sources, including:
    a. Technical Data from analytics providers such as Facebook and advertising networks.
    b. Our business partners through whom you access or create an account on our Platform, which may include payment providers, social media services, applications, or websites using our APIs or whose API we utilize.
    c. Background verification agencies.
    d. Credit-related information from credit bureaus (as permitted by law).
    e. Identity and profile-related data available through public sources.
    f. Marketing service providers.


(a) Purpose of Data Utilization

At The White Frame, we leverage the personal data collected from you for various purposes, ensuring a seamless user experience and enhancing the quality of our services. The utilization of your data includes, but is not limited to:

Service Provision: Utilizing your personal data to provide, maintain, and enhance the quality of the services offered. This involves executing interior design consultations, managing turnkey projects, offering architecture services, curating space styling, and providing aftercare services, ensuring a comprehensive and satisfactory experience.

Identity Verification and Account Management: Verifying your identity and managing your account with us on the Platform during registration. This helps in maintaining security, ensuring authorized access, and personalizing your experience within our services.

Improvement of Services: Analysing your preferences, usage patterns, and interactions to enhance and tailor our services. This includes understanding user behaviour, preferences, and interests to offer personalized experiences, improving our website and application functionalities, and refining our offerings.

Communication and Support: Facilitating effective communication by responding to your queries, feedback, and providing customer support. We utilize your personal data to address your service requests, grievances, and support needs promptly.

Transaction Processing: Processing and tracking transactions made for the services availed, managing payments, and ensuring seamless financial transactions. This includes handling credit or debit card details securely for transaction purposes and processing UPI IDs for payments.

Marketing and Promotions: Engaging with you regarding marketing communications, including newsletters, updates about our services, promotional materials, and offers. Tailoring these communications based on your preferences and interaction history to provide relevant information.

Compliance and Legal Obligations: Fulfilling legal obligations and compliance requirements as mandated by relevant laws and regulations. This encompasses adhering to contractual obligations, enforcing our Terms and Conditions, and responding to legal proceedings or requests from authorities.

(b) User Authorization and Consent

By utilizing our Services and engaging with our Platform, you authorize and consent to the utilization of your personal data in accordance with this outlined usage policy.

(c) Sharing of Data

We do not sell your personal data to third parties. However, in specific instances, we may share data with trusted service providers, business partners, or regulatory bodies as outlined in our Privacy Policy and as required by law.


(a) Use of Cookies

At The White Frame, we utilize cookies and similar technologies to enhance your browsing experience and improve the functionality of our Platform. Cookies are small text files stored on your device when you visit our website or use our services. These cookies enable us to recognize your device, remember your preferences, and provide personalized content and features.

(b) Types of Cookies Used

We use several types of cookies, including:

Essential Cookies: These cookies are crucial for the proper functioning of our website and services. They enable basic functionalities such as page navigation, access to secure areas, and form submissions. Disabling these cookies may affect the performance of our website.

Analytical or Performance Cookies: These cookies allow us to analyse user behaviour, track website traffic, and gather statistical information to improve our services. They help us understand how visitors interact with our website by collecting anonymous data.

Functionality Cookies: Functionality cookies enable us to remember choices you make and provide enhanced features and personalized content. These cookies may be used to remember your preferences, such as language settings or region-specific information.

Marketing Cookies: Marketing cookies are utilized to deliver personalized advertisements and content based on your interests. They may be placed on our website by advertising networks with our permission. These cookies help create a more tailored user experience by displaying relevant content.

(c) Third-Party Cookies

We may also allow third-party service providers, such as analytics companies or advertising networks, to use cookies on our website. These cookies enable third parties to collect information about your browsing activities across different websites and services.

(d) Cookie Management

You have the option to manage or disable cookies through your browser settings. Please note that disabling certain cookies may limit your access to certain features or functionalities on our website.

(e) Cookie Policy Updates

Our Cookie Policy may be updated from time to time. Any changes made to our use of cookies will be reflected here, and we encourage you to review this section periodically for the latest information.

(f) Consent

By continuing to use our website and services, you consent to the use of cookies as described in this policy.


(a) Sharing Personal Data

At The White Frame, we prioritize the security and confidentiality of your personal data. However, certain circumstances may require us to disclose or share your information with specific third parties, outlined as follows:

(i) Internal Disclosures: Your personal data may be shared within our organization, limited to authorized personnel or departments that require access to provide our services. This includes employees, contractors, and affiliates who assist in delivering our services to you.

(ii) External Disclosures: We may share your personal data with external parties under the following circumstances:

Service Providers: Trusted third-party service providers engaged by The White Frame, such as hosting services, IT support, analytics providers, and payment processors, who assist in the delivery of our services or perform functions on our behalf. These service providers are contractually bound to use your information solely for the purposes specified by The White Frame and in compliance with applicable data protection laws.

Business Partners: In certain instances, we may collaborate with business partners or third parties to enhance our services. Your information may be shared with these partners when necessary to provide or improve the services offered to you.

Legal Compliance: We may disclose personal data when required to comply with legal obligations, respond to lawful requests by public authorities, enforce our policies, protect our rights, or safeguard against fraudulent activities or security threats.

(b) Third-Party Links

Our website may contain links to third-party websites, applications, or services. Please note that these third-party sites operate independently and have their own privacy policies. The White Frame does not assume responsibility for the content, practices, or privacy policies of these external sites. We encourage users to review the privacy policies of any third-party sites they visit via our platform.

(c) International Data Transfers

Your personal data may be transferred to and stored in locations outside your country of residence when necessary for the purposes outlined in this policy. By using our services, you consent to the transfer, storage, and processing of your personal data in accordance with this privacy policy and applicable data protection laws.


(a) Managing Your Information

At The White Frame, we strive to ensure the accuracy and relevance of the personal data we hold about you. You have the right to access, review, correct, or update your personal information stored in our systems.

(b) Accessing Your Data

You may access your personal data by logging into your account on our website or contacting our designated privacy team at [insert contact details]. Upon request, we will provide you with information about the personal data we hold related to your account and the purposes for which it is being used.

(c) Updating Your Information

Should your personal information change or require modification, you may request updates or corrections to your data by contacting us through the provided contact channels. We will promptly review your request and make necessary changes to ensure the accuracy of your information.

(d) Data Deletion

If you wish to delete specific personal data or your entire account from our systems, you may submit a deletion request at [email protected]. Please note that certain data may be retained for legitimate business purposes, compliance with legal obligations, or as required by applicable laws.

(e) Verification and Security Measures

To safeguard your personal data, we may require identity verification before processing requests to access or modify your information. This ensures that only authorized individuals can access or make changes to personal data.

(f) Response Time

We are committed to responding to your requests related to accessing, updating, or deleting your personal data within a reasonable timeframe and in accordance with applicable data protection laws.

(g) Exceptions

In some situations, we may not be able to fulfil requests to access or modify your personal data due to legal or regulatory obligations. If this is the case, we will provide you with the reasons for our inability to comply with your request.


(a) International Transfers

As a global interior design company, The White Frame operates in multiple regions and may transfer your personal data to locations outside your country of residence. This transfer may occur to other countries where The White Frame or its service providers maintain operations or data storage facilities.

(b) Legal Basis for Transfers

When we transfer your personal data to different countries, we ensure the protection and security of your information in accordance with applicable data protection laws. Such transfers will only take place when:

i. Necessary for the performance of a contract between you and The White Frame.

ii. We obtain your explicit consent for the transfer.

iii. The transfer is essential for the establishment, exercise, or defense of legal claims.

iv. It complies with legal obligations or for reasons of public interest.

v. It is necessary for the protection of vital interests or consent is impractical due to legitimate reasons.

(c) Safeguarding Your Data

Irrespective of the location where your personal data is transferred, The White Frame implements suitable safeguards and security measures to ensure the confidentiality, integrity, and security of your information. These measures align with the applicable data protection laws and are consistent with industry best practices.

(d) Consent to Transfers

By using our services or interacting with our website, you acknowledge and consent to the transfer of your personal data to locations outside your country of residence as outlined in this Privacy Policy.

(e) Contact Information

For any inquiries or concerns regarding the transfer of your personal data, please contact our privacy team at [email protected].


(a) Data Protection Measures

At The White Frame, safeguarding your personal data is paramount. We implement stringent security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures encompass robust technical, physical, and administrative safeguards aligned with industry standards.

(b) Security Protocols

Our security protocols include encryption techniques, access controls, firewalls, secure data storage, regular security assessments, and employee training on data handling practices. We continually review and enhance our security measures to adapt to evolving threats and technologies.

(c) Third-Party Compliance

We carefully select and evaluate our third-party service providers to ensure they adhere to similar high standards of data security and privacy protection. All third-party entities handling your data are contractually obligated to maintain confidentiality and comply with applicable data protection laws.


(a) Retention Period

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. The retention period may vary based on the nature of the data and the purposes for which it was collected.

(b) Data Anonymization

Upon reaching the end of the retention period, we may anonymize or render your personal data non-identifiable for internal research, statistical analysis, or business planning purposes. Anonymized data is used in a manner that does not identify you personally.

(c) User Request for Data Removal

If you wish to have your personal data removed from our systems or have specific inquiries about data retention periods, please contact us through the provided channels [insert contact details].

(d) Data Disposal

When personal data is no longer necessary for the purposes outlined or required by law, we employ secure methods to dispose of or anonymize the information to prevent unauthorized access or misuse.


You understand that your personal information may be transferred in the event that we go through a business change, such as a merger, acquisition by another company, or sale of all or a portion of our assets.

12. EXIT

Please send an email with your contact information to [email protected] from your registered email account at The White Frame if you would like to opt out or do not want to be contacted by phone. Your phone number(s) will be deleted from all of our telemarketing calling lists within 15 working days of this email being received.


(a) Our policy is subject to periodic review and, at times, revision. We will notify you of any modifications to this Policy via the Platform or alternative channels, including email. We kindly request that you examine this Policy on a periodic basis in order to stay updated on our privacy practices.

(b) Additionally, it is critical that the personal information we maintain regarding you is precise and up-to-date. Please notify us of any modifications to your personal information that may occur during our association.

(c) You assent, to the extent permitted by applicable law, to modifications to this Policy by utilizing our Platform or Services subsequent to receiving such notification.

You may at any time submit inquiries or concerns pertaining to this Privacy Statement to the grievance officer at [email protected]